Case Study
Allstate Pest Control
“A secret weapon behind our growth”
How Allstate Pest Control’s journey to get ‘on the message’ has helped them multiply leads, build their brand and strengthen their culture
“I have 100% confidence in the quality of On The Message’s work. There’s a mutual trust in our partnership.”
Vasili Tsoutouras
CEO, Allstate Pest Control
Founded in 1986, family-owned Allstate Pest Control has long been known for their exceptional customer service and continuous innovation.
But when Vasili Tsoutouras took the reins as second-generation CEO, he knew the business could capitalise on its strong reputation and innovative approach and set ambitious plans for growth.
Not only did Allstate double in size from 2020 to 2022, but it is now the largest family-owned pest business in Australia.
A communications partner to achieve their goals
One of the catalysts for this rapid growth? Vasili’s decision to partner On The Message for Allstate’s marketing and brand communications.
As a specialist in his field, he realised that speaking the right language was key to attracting customers.
“We needed to get the right message across to people in the right way. When we talk about our business, we think we’re talking from a place of knowledge, but we’re pest control experts, not language experts.”
Accelerating Allstate’s marketing ROI
When On The Message first partnered Allstate in March 2020, we strategised and created marketing content for everything from press releases to new service offerings, as well as creating the popular ‘Hivemind’ series of articles to answer home and business owners’ pest control questions.
This collaboration has helped bring in hundreds of new customers, with content such as the Hivemind blogs generating 40 to 50 new leads per article.
“Our marketing is going through the roof, and the content from On The Message has been crucial to the success of our overall marketing strategy.”
Bringing clarity to Allstate’s culture
Allstate’s rapid growth saw their team increase from 24 to over 50 staff in under two years. With this rapid expansion, Vasili knew they need to be proactive in maintaining their renowned family culture, and turned to On The Message to help.
In consultation with their team, we captured Allstate’s values and brand substance, providing essential guide rails for hiring, induction, and performance and culture management.
“Developing our company values with On The Message was our secret weapon. Putting words to our culture made us realise just how good it was, helping us springboard into our growth with confidence.”
“Working with On The Message is so easy. I love the process of collaborating and coming up with ideas together. And because they know us inside and out, it becomes seamless.”
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