Case Study
Brandnation
“Bringing our vision to life”
How On The Message helped Brandnation evolve from self-employed graphic designer to sought-after branding agency
“I have 100% confidence in the quality of On The Message’s work. There’s a mutual trust in our partnership.”
“Our company didn’t exist until On The Message’s words made my ideas a reality.”
Wayne Heywood
Director, Brandnation
Brandnation is the brainchild of accomplished designer Wayne Heywood. He had spent more than 20 years working as creative director for large enterprises and as a freelance graphic designer, but knew there was potential for more – a brand identity agency that gave businesses the reputation required to grow.
Challenge – Distilling ideas into persuasive messages
To launch Brandnation, Wayne needed clear, compelling marketing communications to attract the right clients. But he also needed clarity for himself: who Brandnation was, what it offered, and what made it so valuable that he could confidently pitch its services.
“I knew we could offer so much more than your average freelance designer. But I had all these ideas floating around and couldn’t put them in any order.”
Solution – A Launchpad to success
Wayne engaged On The Message to provide a Launchpad. This solution did more than provide marketing copy – it translated Wayne’s ideas into a clear and persuasive message, putting an end to his worries about how to verbalise his value proposition.
“I gave them a real brain dump, but they nailed the message I wanted to communicate. Our website and marketing materials clearly articulate what we do, how we do it and what you can expect to get.”
Outcome – A highly successful agency with a national footprint
By putting words to Wayne’s vision, we gave him tools and confidence to evolve into a reputable branding agency. Two years on, Brandnation has grown into a skilled team and is sought after by clients across Australia.
Even now, our Launchpad continues to make it easier for Brandnation to promote themselves. The original copy is often referred to and repurposed for sales and marketing material.
“Before On The Message, my company was just an idea. But when you have a piece of literature that describes you in a certain way, and then you start acting that way, you become that person and you grow that business.”
“I recommend On The Message to anyone who needs clarity on their services and their clientele. Their strategic thinking – the why behind the message – is what makes all the difference.”
Wayne Heywood
Director, Brandnation
Ready for your brand to get the attention it deserves?
Let’s chat about what you’re looking for